UKIYO

kiyo is an athleisure brand based in Tirana, Albania, designed for individuals who value movement, balance, and understated elegance. Rooted in the philosophy of mindfulness, Ukiyo — meaning “living in the moment” in Japanese — represents a lifestyle that flows between strength and serenity.

Execution

The identity system was crafted to maintain consistency across both physical and digital touchpoints. Photography direction focused on natural light, movement, and emotion, highlighting real strength expressed softly — whether through stillness, stretch, or stride.

The tagline “Strong Core, Soft Confidence” anchors the entire brand story: it’s not about performance, but about presence.