OMOI

OMOI is a fusion restaurant based in Tirana, Albania, where Eastern sensibility meets Mediterranean warmth. The name OMOI is derived from the Japanese word omoi (想い), meaning emotion, thought, or feeling, captures the heart of the brand: food as a language of emotion. The restaurant’s philosophy blends intimacy and sophistication, where every dish tells a story of connection, culture, and craft.

The brand identity extended seamlessly into the interior experience, uniting visual and spatial design. The logo and tone of voice were woven into the environment — from soft gold embossing on menus to subtle branding on tableware.

Photography direction focused on light, texture, and intimacy, highlighting the interplay between craftsmanship and emotion.